Meet Noah Frith
Noah Frith is a sales professional at Monjur who took an unconventional path into the tech industry. Before joining the world of SaaS sales, Noah played Division I football as a wide receiver, competing at the highest level of college athletics. His journey from the field to the sales floor is a compelling case study in how the habits and mindset built through competitive sports translate directly into the demands of high-growth technology sales. For MSP vendors and channel companies looking to build winning sales teams, Noah's story challenges the assumption that great salespeople have to come from traditional tech backgrounds.
What We Cover
What skills from competitive athletics transfer to SaaS sales?
Noah breaks down the parallels between Division I football and selling into the MSP channel. Preparation, discipline, and the ability to perform under pressure are daily requirements in both arenas. The structure of a football program, where film study, practice reps, and game-day execution form a repeatable cycle, mirrors the cadence of pipeline management, demo preparation, and closing deals.
Why does the 'always want the ball' mentality matter in sales?
In football, the best players want the ball in their hands when the game is on the line. Noah explains how that same mentality separates top-performing sales reps from the rest. Wanting the high-pressure moments, whether it is a late-stage demo or a tough negotiation, creates a competitive edge that is difficult to coach into someone who does not already have it.
How does staying humble accelerate the learning curve in a new industry?
Noah talks openly about arriving in the tech industry without a traditional background and how coachability became his biggest asset. Staying humble, asking questions, and absorbing feedback from experienced teammates allowed him to ramp faster than peers who came in assuming they already knew the playbook. Rob and Noah discuss why the best athletes and the best salespeople share a willingness to be coached.
What should MSPs look for when hiring salespeople from non-traditional backgrounds?
Rob and Noah reframe the conversation around what actually predicts sales success. Character traits like resilience, work ethic, and the ability to handle rejection matter more than industry experience for early-career hires. MSPs and vendors who broaden their hiring criteria to include athletes, military veterans, and other non-traditional candidates often find the raw material for their strongest performers.
Why This Matters for MSPs
The MSP channel is growing fast, and the demand for strong sales talent is outpacing supply. MSP owners and vendor leaders who only recruit from traditional tech sales pipelines are competing for the same small pool of candidates. Noah's story shows that expanding your hiring lens to include people with competitive drive, discipline, and coachability, regardless of their industry background, can unlock a new source of high-performing talent. In a channel where relationships and hustle still win deals, character and mindset are the real differentiators.
About the Show
Talk Tech with Rob Scott is a podcast series from Monjur where CEO Rob Scott sits down with MSP industry leaders to explore the strategies, tools, and trends shaping managed services. New episodes are published regularly on YouTube. Subscribe to stay ahead of what is next in the MSP channel.
