Meet Rish Bhandari
Rish Bhandari is the founder of Content Beta, a subscription-based content creation service that produces video, design, and marketing assets for B2B SaaS companies. His perspective on the as-a-service model is particularly relevant for MSPs because Content Beta operates on the same principles that make managed services work: predictable pricing, specialized expertise, and ongoing delivery. Rish's insights bridge the gap between how MSPs sell their services and how they should think about buying the services they need to grow.
What We Cover
Why is the as-a-service model winning across industries?
Rish explains why subscription-based service delivery is gaining ground in marketing, legal, and professional services. The pattern is consistent: clients prefer predictable monthly costs over unpredictable project-based pricing. They want ongoing access to specialists rather than one-off engagements with generalists. Whether it is content creation, contract management, or IT services, the model works because it aligns provider and client incentives around long-term outcomes rather than short-term transactions.
How do Content Beta and Monjur share the same structural advantages?
Rob and Rish draw parallels between Content Beta's approach to content creation and Monjur's approach to contract intelligence. Both companies took services traditionally delivered through expensive, one-off engagements and turned them into predictable, subscription-based offerings with specialized expertise. The comparison highlights a broader trend: the best service businesses across industries are converging on the same delivery model because it simply works better for both the provider and the client.
What makes specialization and recurring delivery outperform project-based work?
Rish shares data and client stories that show why subscription-based delivery consistently outperforms project-based engagements in client satisfaction and outcomes. When a service provider works with a client continuously, they build context, refine their approach, and deliver better results over time. Project-based work resets the learning curve with every engagement. For MSPs already delivering technology on a recurring basis, this logic is familiar, but many have not applied it to the other services they buy or sell.
How can MSPs apply the as-a-service framework to their own offerings?
The conversation pushes MSPs to think beyond traditional managed services. Rob and Rish discuss how the as-a-service model can be applied to consulting, security assessments, compliance monitoring, and other services that MSPs often deliver as one-time projects. Packaging ongoing expertise as a subscription creates recurring revenue, deeper client relationships, and stickier engagements.
Why This Matters for MSPs
MSPs are built on the as-a-service model, yet many still buy critical services like legal support, marketing, and consulting on a project-by-project basis. This episode challenges MSPs to apply the same logic they sell to their own clients to the services they consume. Predictable costs, specialized expertise, and ongoing relationships produce better outcomes everywhere the model is applied. Whether it is content production through Content Beta, contract intelligence through Monjur, or a new service offering the MSP is considering launching, the as-a-service framework is the common thread connecting sustainable growth across industries.
About the Show
Talk Tech with Rob Scott is a podcast series from Monjur where CEO Rob Scott sits down with MSP industry leaders to explore the strategies, tools, and trends shaping managed services. New episodes are published regularly on YouTube. Subscribe to stay ahead of what is next in the MSP channel.
