Guest Introduction
Innovation and community are two forces reshaping managed services, and this episode tackles both head-on. Jimmy Hatzell brings compelling insights into the rise of AI as a packaged service offering for MSPs. George Bardissi is the CEO of BVoIP and the founder of the MSP Initiative, one of the most active peer communities in the channel. George has built both a technology company and a thriving community from the ground up, giving him a dual perspective on what it takes for MSPs to grow in a rapidly changing industry. Together, they make the case that innovation without community is incomplete.
What We Cover
What Does AI as a Service Mean for MSPs?
Jimmy explains how MSPs can package and deliver AI-driven solutions to their clients, opening up new revenue streams while staying ahead of the technology curve. Rather than treating AI as an internal efficiency tool, the conversation reframes it as a service offering that MSPs can sell. Jimmy walks through how to evaluate AI opportunities through the lens of client outcomes, not just technology novelty.
How Do You Build a Thriving MSP Community from Scratch?
George shares the story behind the MSP Initiative and the hard-won lessons of building a peer community that actually delivers value. He explains why community-driven growth compounds over time, creating trust, referrals, and shared knowledge that solo operators miss. His advice covers everything from the early days of getting people in the room to the systems that keep a community engaged long-term.
How Does Niche Specialization Accelerate MSP Growth?
BVoIP's journey illustrates how niche specialization combined with community leadership can create compounding growth advantages. George explains how focusing on a specific technology vertical, rather than trying to be everything to everyone, helped BVoIP build deeper expertise and stronger customer relationships. The lesson translates directly to MSPs evaluating whether to go broad or go deep in their own service offerings.
Why Should MSPs Invest in Community Alongside Technology?
The episode closes with a direct message: technology alone is not enough. MSPs that combine innovation with strong peer networks create advantages that technology-only competitors cannot match. George and Jimmy discuss how the MSPs building real communities today are positioning themselves to lead the market tomorrow, and why the investment in relationships pays dividends that no tool can replicate.
Why This Matters for MSPs
AI is opening new revenue opportunities for MSPs that know how to package and deliver it, but the MSPs that grow fastest are the ones that also invest in community. Peer networks create trust, accelerate learning, and generate referrals that no marketing campaign can match. This episode gives you a practical framework for evaluating AI as a service offering and a roadmap for building the kind of community that turns peers into partners. If you are looking for your next growth lever, start here.
About the Show
Talk Tech with Rob Scott is a podcast series from Monjur where CEO Rob Scott sits down with MSP industry leaders to explore the strategies, tools, and trends shaping managed services. New episodes are published regularly on YouTube. Subscribe to stay ahead of what is next in the MSP channel.
